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Business Philosophy

Our aim is to build universally admired and socially responsible businesses – ones that deliver industry-leading returns for all stakeholders while having a positive impact on society.

One thing which has been consistent is our philosophy of always doing things ‘The Right Way’.

Business Segments

We are one of the most experienced private equity firms in India.

A trusted partner to over 50 mid-market entrepreneurs and business leaders, who are passionate about building conscious, high-performing businesses across our core focus sectors.


Ashish is involved in managing True North businesses in the consumer products and services sector.

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Satish leads investments in the healthcare, pharmaceuticals and life-sciences sector.

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Sri is responsible for investments in the consumer and technology sectors.

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Maninder is involved in managing businesses in the financial services sector.

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Pramod is responsible for review of True North’s investments and building its partner companies across all sectors.

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Vishal has been at the helm of True North as its Managing Partner since its inception in 1999.

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Divya is responsible for investments and scaling up of businesses in the financial services sector.

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Kapil is responsible for establishing a best-in-class credit platform at True North.

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Prasad is involved in managing businesses in the technology products and services sector.

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Ashish Bhargava Partner

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From a small to a
mid-sized company

True North has been a strong partner to HomeFirst since the beginning of our association in March 2017. Over the last 3+ years, True North has helped us mature from a small to a mid-sized organization. We have a shared passion for technology and excellence. Besides this, we have a common belief system that includes amongst other things – building a business that sustains over the long term, doing business the right way and treating people with respect.

We have interacted with many people in True North and have had very constructive discussions, with the common thread being a genuine zeal for doing the best for the business. We will always value and cherish our growing up years with True North. Looking forward to our continued partnership in building HomeFirst together.

  • Manoj Viswanathan

    CEO, HomeFirst

Case Studies

Consumer Products and Services

Atria Convergence Technologies (ACT)

Partnering to grow services and revenue