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Towards creating a scalable positive impact in society

True North seeks to be a responsible corporate citizen and contribute to the well-being of our community. We have partnered with leading NGOs as part of our Responsible Citizenship initiatives.

Since its inception in 2011, the True North Foundation has dedicated itself to initiatives focused on changing the everyday lives of the underprivileged in a positive way. Our aim has always been to create a meaningful impact and give back to the community. Initially, what started with individual contributions for funding various causes, gradually shaped into a larger, collective effort to drive action through a cohesive approach. The Foundation emphasises worthy projects that have a potential to create a scalable positive impact on the society but are generally unable to secure mainstream funding.

The criteria for project selection takes into consideration innovative concepts with an inherent positive multiplier effect, scalability of the intervention and need for the same at local community level. We partner only with organisations which have a credible track record in terms of transparency, accountability and reputation.

Key Initiatives Supported By

  • We are supporting legislative research in India through PRS Legislative Research, an independent research body. Their key research initiatives in 2019-20 include bills and summaries on budgets, a tool to track evolving notifications at the Center and State level on COVID-19, among others.

  • Foundation for Excellence (FFE) is non-profit organization providing college scholarships to promising, but financially challenged students in three of India’s most expensive higher education programs – technology, engineering and medical.


  • Bapu Trust implements community inclusion programs for mental health issues and psycho-social disabilities. Its initiative – Seher Awareness Link Team (SALT) program, which is completely backed by True North.

    We are also a supporter of Mariwala Health Initiative (MHI), which provides grants and strategic support to mental health initiatives and have funded a three year-long “Burans Project” jointly with MHI. Basic Needs India (BNI) is another joint program supported with MHI. BNI organizes training programs for partner organizations, mental health volunteers, alternate service providers and public health paraprofessionals.

  • True North has contributed for the cause by supporting Action Against Hunger’s initiatives over a three-year period 2017-2019, enabling the NGO to combat malnutrition for over 50,000 children.



  • Relief efforts in Nepal in aftermath of Earthquake

    In April 2015, a devastating earthquake in Nepal killed more than 9,000 people and injured more than 23,000, rendering hundreds of thousands homeless. Tata institute of Social Sciences (TISS) implemented a project 'Homes of Hope', majorly funded by True North.

    Community Support during COVID

    While the impact of COVID on health is largely documented, there is an even bigger financial repercussion as a result of lockdown and loss of livelihood amidst social distancing rules, which had disproportionately affected migrant workers, daily wage-earners, the urban poor and other vulnerable groups. True North, while defending our employees and the employees of our partner companies, has also contributed towards COVID relief.