Atria Communication Technologies (ACT)

• The First Step: We invested in ACT in 2008 when it was mainly in the business of providing cable television services in Bengaluru.
• Strategic Aim: We planned to help in expanding the subscriber base through organic and inorganic growth in key southern states and broadening their spectrum of services.
• Growth Plan: Leveraging the business management team’s network, we partnered with Bala Malladi, who was previously with Unilever, and with him as CEO, built a management committee that could support the growth of the company’s broadband and cable services across the diverse markets of Karnataka and Andhra Pradesh. In addition to supporting the management team in identifying, evaluating and concluding the acquisition of several cable networks and a key broadband network, we also led the debt and equity fund, raising efforts to support its growth.
• Next Level: Revenues have risen more than 50x over a period of 12 years and the firm has transformed into a consumer-focused wired broadband and cable TV service provider, expanding its presence beyond Andhra Pradesh & Karnataka into Tamil Nadu, Delhi NCR and multiple other key cities across the country.